The Empyrean logo is a redesign for a Benefits Administration company that is looking to upgrade their image, and move towards communicating their new technology driven direction. Empyrean, a guiding light, inspired the main logo element- The helping hand. It is a hand, a stack of papers, and a “E”. During the research of the name, and how people engaged with the word Empyrean, many times the word was misspelled. Dividing up the word by syllables, has helped people remember and solidify the company’s obscure name.